Candle businesses take varied approaches to packaging design. By capitalizing on new, trending, or unique ideas, brands are making themselves known and growing within the competitive industry. Read on and explore ten candle packaging ideas to inform your brand in 2023.
1. Glass Candle Containers
Glass packaging is the staple choice among businesses in the candle industry. The material serves candles perfectly in both form and function. The material is durable, non-porous, and non-flammable. Moreover, consumers have a high opinion of glass. When shoppers see elegant glass containers, they expect good quality products.
For the best glass candle packaging options, refer to the table below:
| NAME | CAPACITY | IMAGE |
| Lexington Cube Glass Container | 16 oz. |  |
| Round Candle Glass Container | 6 oz. |  |
| Square Candle Glass Container | 8.5 oz. |  |
| Calypso Glass Jar | 4 oz. |  |
| Old Town Glass Container | 13.5 oz. |  |
2. Floral Candle Designs
Candles with floral patterns are popular choices within the market. The packaging design style is especially fitting if the candle scent matches the imagery. Consider flowery images for your business’ floral and herbal scented candles.
In the candle market, floral imagery includes olive branches and herbs, among more common flowers. Candle businesses often print these images in patterns along the exterior of their product packaging. This style often works best with clear glass packaging, so the candle wax is visible behind the floral images.
3. Vintage Candle Designs
Candle businesses use modern production methods to create candles with the aesthetic of an antique, thus creating a vintage-themed design. There are plenty of unique ways to create vintage packaging design, but in 2023, 70s-style vintage is making a return. This style is characterized by warm colors and big, wavy text.
Vintage styles routinely perform well in the candle market. Customers associate a well-made vintage design with authenticity, and a wide audience always craves a more old-fashioned candle style.
4. Minimalist Candle Designs
While maximalist packaging surges in 2023, minimalist candles are tried and true within the industry. Minimalist candle packaging is often monochromatic, with a design focused on simplicity in form and appearance. People use candles to relax, and the minimalist design style provides a similarly calming appearance.
5. Ribbons & Bows
Ribbon strips make a fine addition to a glass candle container. Ribbon strips add color, texture, and a refined aesthetic to a candle. Candle brands often coat their glass product packaging with a pattern of ribbons. Others tie ribbons around a candle box, creating a gift box appearance.
Bows are emblematic of gift-giving, and thus, candles with bows perform well in the winter holidays. Consider using bows in your packaging design during the late season, and pair the bows with ribbons to complete the festive appearance.
6. Gold Foil
In your business’ product releases this year, consider incorporating gold foil into your candle packaging. This simple and shiny addition is sure to catch the shopper’s eye. Some candle brands coat their glass packaging with sheets or flakes of foil. Meanwhile, other brands tie foil to the rim of the candle jar with string or twine. Depending on the overall packaging design, the gold foil will contribute to a sense of elegance or an approachable and playful aesthetic.
7. Hand-Drawn Graphics
Hand-drawn graphics have an attractive, homemade aesthetic. The simple but rough illustration style is winning over customers in 2023. Consider using hand-drawn graphics on your packaging labels or an exterior candle box. Customers will recognize your brand as one that puts thought and care into its products.
8. Branded Candle Labels
The candle market is competitive, and brands must make unique identities for themselves. Custom-printed labels allow candle businesses to showcase their branding on their products. Businesses use labels with their logo and brand name to stay top-of-mind with their customer base.
9. Eco-Friendly Candle Packaging
In 2023, customers are more environmentally-conscious than ever before. Thus, many candle shoppers demand sustainable options. As previously mentioned, glass is the gold standard for candle product packaging. Other eco-friendly materials include recyclable metals, some paper products, and cork. Consider using sustainable materials like these, and create a fully recyclable packaging design.
10. Branded Candle Boxes
Many brands use a candle box to serve as the outermost packaging layer for their products. If your brand is considering candle boxes, we recommend clear or open-ended boxes that allow customers to see the candle inside. Fully-sealed and opaque candle boxes are more reserved for gift box sales.
Although there are plain options on the market, candle boxes with custom-printed designs are well worth the investment. Customers will take notice of your one-of-a-kind design, and the design space on a custom candle box allows for branding. If you want your candle containers to be free of text or labels, include your logo and branding on the candle box instead.
Conclusion
There are plenty of trending candle packaging designs that present opportunities for your brand. As you design your next candle packaging, remember to focus on branding and tailor the packaging design to the candle.
For tips on a successful year in the candle industry, read Glassnow’s candle marketing guide.
