By offering sample products, retail brands successfully market their larger product lines and attract new customers. We at Glassnow understand the importance of choosing the right sample packaging to showcase your products. Read on as we provide insights into how retail brands find the perfect sample packaging for their products.
Choosing the Best Packaging for Sample Products
Pick the Best Packaging Materials
Sample products with attractive and functional packaging leave positive impressions on potential customers. Thus, brands need to pick the ideal packaging materials for their products. As a business, you must consider materials such as glass, plastic, and metal — then weigh the advantages of each. While plastic is typically cheap, it is less durable than glass or metal. Many brands turn to glass packaging for their sample products, as the material is both aesthetically pleasing and environmentally friendly.
Regarding durability and sturdiness, you must ensure that your sample packaging will withstand handling and transport without breaking or leaking. Glass packaging is a sturdy option that preserves the product’s quality throughout transport and product use.
Consider the Size of Your Sample Product
Sample products are small by definition, but brands must still consider the appropriate size for their samples. As you plan your next sample product, determining the exact volume and dimensions of the packaging will be key to attracting new customers. Choose a size that’s not too large or small, and consider the customer’s experience with your sample product. The packaging size must let customers use the product easily — and evaluate it adequately.
Find Sample Packaging that Reflects Your Brand
The shape and design of your sample packaging play a vital role in your brand image. Make sure you choose a shape that complements your product and reinforces your brand. When brands use consistent styles and aesthetics across their product lines, customers easily recognize the brand in stores.
It’s also essential to consider the compatibility of your packaging with your label and branding plans. If you opt for colored glass packaging, find colors within your brand’s palette or that complement the colors you will use on the label. By taking the complete design into account, you will create sample packaging that not only effectively showcases your product but also reinforces your brand identity.
Types of Sample Packaging
As you select the appropriate sample packaging, it’s important to consider the product’s packaging needs. Glass jars are a popular choice for samples of thicker products such as creams, lotions, and balms. The wide opening of a jar also allows for easy scooping or dipping; customers thus have an easy time accessing and applying the product.
Glass bottles and tubes are also ideal for sample packaging. Consider bottles for sample-size fragrances and essential oils. Meanwhile, glass tubes are a unique and elegant option for products such as bath salts. These glass packaging options accommodate the customer experience and offer a glimpse of the product’s color, texture, and quality. To find the best glass packaging for sample-size products, refer to the table below:
| NAME | CAPACITY | IMAGE |
| Cylindra Glass Jar | 1 0z. |  |
| Round Spice Glass Jar | 3.4 oz. |  |
| Cylindra Glass Bottle | 1 oz. |  |
| Diamond Glass Bottle | 2 oz. |  |
| Glass Tube With Cork | 1 oz. |  |
| Glass Tube With Cork | 2.7 oz. |  |
Customize Your Sample Packaging
Once you’ve chosen the right product packaging for your upcoming sample, the next step is to customize it to fit your brand. Consider branding your sample packaging with custom labels that feature your company logo and product information. Samples attract new customers, so they must be familiar with your brand once they try your product. As you label your sample, ensure that key branding assets are easily visible on the product.
Some retail brands make their sample packaging especially memorable for their customers. Consider printing techniques like embossing, which adds a dynamic aesthetic to your product. Alternatively, use foil stamping for a shiny appearance and draw more attention to the packaging.
Conclusion
As you plan the release of your next sample product, remember to prioritize the durability, functionality, and aesthetic appeal of your packaging. If you create a unique packaging appearance while staying in tune with your brand, then your sample product will surely draw new customers to your business.
For more packaging design tips, read Glassnow’s guide to picking the right color for your glass packaging.
