The cleaning product market has skyrocketed since the pandemic began in 2020. While the market is competitive, there are many ways to outshine your competition. People want to buy products that are safe, effective, and sustainable. Below are four tips on how you can grow your home cleaner and home fragrance business in 2022 – keep reading!
1. Pick a Top Selling Seasonal Home Fragrance Scent
People tend to associate scents with memories. One of the easiest ways to grow your business is to feature scents that create an immediate and memorable connection to a feeling or experience. For example, even without a garden, you can still enjoy the scents of nature by creating home fragrances that evoke the aromas of the seasons.
Scents can be featured in the home in many ways. You can use scents in home cleaners or essential oils for air fresheners and diffusers. Here are some ideas for seasonal scents:
- Spring: Floral, lavender, eucalyptus
- Summer: Citrus, cucumber, coconut, watermelon
- Fall: Pumpkin, apple, sandalwood
- Winter: Pine, cinnamon, cranberry, ginger
Experiment With New Scent Names
A good way to set yourself apart from your competition is to use creative names for familiar or traditional scents. Texas-based grocery store HEB adds a creative touch to their seasonal home cleaners. HEB’s Spring 2022 home cleaners collection, featured cocktail-themed names like peach bellini, white sangria, and margarita. Consider adding new collections based on seasonal themes or trends like HEB that spark excitement with your core demographic.
2. Match Your Product Labels With Your Home Fragrance Scents
Product labels are the first part of a customer’s journey to purchasing, and a key differentiator for many brands. In fact, 72% of Americans say that product packaging design influences their purchase decisions. It is important to select a design that is aesthetically pleasing and eye-catching. Your label should also represent the scent, your brand, and your brand values.
Honesty is Key
There is no guarantee that all consumers will read your label. Yet, it is important to be honest and transparent about your products and ingredients. Product label honesty and transparency build consumer trust. Honesty and transparency help consumers make educated purchasing decisions based on their personal needs and desires.
Purchasing trends are shifting toward more natural and eco-friendly products. If your products are made using natural non-toxic ingredients, you should highlight that on your product label. This is another way to stand out from your competition. For more information on product labels, check out our blog on how to choose the right product label.
3. Choose All Natural Ingredients for Home Fragrances and Cleaners
As consumers become more aware of environmental issues and health concerns, natural and green home cleaners are on the rise. Consumers want to use products with ingredients that are not only effective but also safe for their home and the environment. Making the switch to natural ingredients helps protect consumers and the planet by reducing the number of dangerous chemicals released into the environment.
Safe and Effective Ingredients
Home cleaning companies are switching to natural ingredients, biodegradable, and water-based solutions. We’re also seeing a reduction of harmful chemicals in products, which can cause skin irritation and respiratory problems. An easy way to educate your customers on the safe and effective ingredients you use is to highlight them on your website, in addition to your product labels. You should feature the benefits of the ingredients for both consumers and the environment. For example, tea tree oil is a common ingredient used in natural home cleaning products. Tea tree oil keeps skin, hair, and nails healthy, which is important for someone that may have a cleaner come in contact with their skin.
4. Use Stainable Packaging for Home Fragrances
The future of packaging is sustainable business practices. Consumers are becoming more environmentally conscious with their purchasing decisions. While not all glass is made out of 100% recycled material, it still is much better than plastic. About 400 million tons of plastic waste is produced each year, while less than 10% of it is recycled.
Glass is made from all-natural resources, such as sand, soda ash, limestone, and recycled glass. A benefit of using glass for your home fragrances is that it has almost a zero rate of chemical interactions. This means that products inside a glass bottle keep their flavor, strength, and aroma. Unlike plastic, glass won’t leach any chemicals from the packaging into your products. So why not make the switch? Your consumers will thank you.
Teach Your Customers How to Upcycle
Another way to attract consumers is to educate them on how they can upcycle or repurpose the packaging your products come in. There are so many great ways to upcycle glass around the home. Some examples include leftover food storage, a container to organize pens and pencils, a DIY terrarium, or a vase for flowers. Consumers enjoy learning other ways they can use your products once they are done.
Home Fragrance Summary
Now that you have four new tips on how to grow your home fragrance business, it is time to start implementing them! To quickly recap:
- Experiment with creative and seasonal scents that evoke memories and emotions.
- Create an eye-catching product label that represents your brand and shows honesty and transparency.
- Use all-natural ingredients that are both safe and effective.
- Choose sustainable glass packaging that can be upcycled for different uses.
Are you ready to take your home cleaner business to the next level? Check out our glass packaging here!
