Many brands have switched to sustainable packaging in an effort to be more socially responsible. As more businesses have shifted, the financial benefits of going green have become evident. Are you ready to reap the benefits of eco-friendly packaging? Read on to learn about 5 benefits that your business will see from using eco-friendly packaging.
1. Eco-Friendly Packaging Reduces Your Carbon Footprint
The most straightforward benefit of using eco-friendly packaging is a healthier environment for everyone. It goes without saying that retail business practices impact the environment significantly in comparison to an individual’s lifestyle. By implementing packaging made from sustainable materials, your business is reducing its carbon footprint and promoting the longevity of our ecosystems.
Apart from recyclability, green packaging has an advantage in energy consumption as well. A packaging’s design, weight, and materials factor into the required energy for manufacturing. In most cases, eco-friendly packaging requires relatively less energy and natural resources. Throughout the production process, your business will be more environmentally responsible by making ethical packaging choices.
2. Quality Packaging Options
As a business, you want your packaging choices to pay off. Thankfully, there are plenty of attractive eco-friendly packaging options on the market. Glass is a premium packaging material, and it’s naturally sustainable. All the same and more is true of packaging made from already-recycled glass, as less energy goes into manufacturing.
Apart from product packaging, there are plenty of eco-friendly exterior packaging choices for your business. Common green options include:
- Biodegradable peanuts
- Bioplastics made from mushrooms or cornstarch
- Recycled poly mailers
- Corrugated shipping boxes
- Organic fabrics
These packaging materials are both sustainable and safe to handle, free of toxins and allergens. Moreover, businesses are finding these niche options increasingly accessible. Altogether, consider how your business can use materials like these instead of single-use plastics, which have notorious consequences on the environment.
If you plan to commit your business to the environmental cause, then consider purchasing eco-friendly packaging in bulk. By working with manufacturing companies that employ sustainable practices, your business will stay stocked on eco-friendly packaging. As demand grows, your production efficiency will maintain.
3. Eco-Friendly Packaging is Cheaper to Ship
Most eco-friendly packaging is made of lightweight, raw materials. Conveniently, this makes them relatively cheaper to ship. For example, corrugated cardboard is the go-to exterior packaging choice for shipping products. The material is organic, 80% biodegradable, and sturdy despite being lightweight. This environmentally conscious packaging is a cheap and easy choice for businesses everywhere. Bamboo, silicone, and other sustainable materials also function as shipping materials within some industries.
4. Showcase Your Environmental Responsibility
Reusable, organic, and ethical packaging reflects your brand’s social responsibility and ethical practices. If your customers know about this, your business will capitalize. With a repertoire of eco-conscious choices, your brand is already positioned for increased visibility.
To draw positive attention to your brand, use content marketing, and social media to promote your environmental efforts. As you do, remember that customers appreciate authenticity. Your social platforms present the opportunity to maintain an honest and refreshing brand voice.
5. Eco-Friendly Packaging is Reusable
Reusable items are key to a sustainable society. Whether it’s a bottle, a glass jar, or the box everything came in, there are plenty of avenues for reusable packaging. Recycling is always a secondary option, but many businesses encourage customers to reuse their packaging. Some businesses create or participate in programs that directly promote reuse. Other businesses leave a simple message on their bottle or jar. Lastly, perhaps the most simple way to encourage customers to reuse packaging is to make the design captivating, so the consumers will be happy to keep it in their homes.
If your customers reuse your packaging, your business will see long-term benefits. A piece of your brand stays in their homes, constantly reminding them about your products. Many consumers who reuse your packaging will remember what the original product was and where they bought it. You’re sure to stay top-of-mind if you get your shoppers to reuse, either by explicit promotion or simply wonderful packaging.
Conclusion
2023 is the year to go green and create a sustainability plan for your business. Find wholesale sustainable packaging, and create content that brings visibility to your social efforts.
Whether it’s product packaging or shipping, finding the right eco-friendly resource has never been easier. There are plenty of options between glass packaging, alternative peanuts, cardboard, and more. Consumers are actively looking for eco-friendly options on store shelves, so make sure they know to look for your brand as a shortcut.
For more insight into packaging design, read Glassnow’s comprehensive guide to color theory.
