Candle brands greatly benefit from offering sample packs to their customers. Sample packs serve as a fantastic way to introduce your brand, showcase a variety of products, and encourage customers to explore different scents. Read on as we cover how candle businesses curate perfect sample packs for their customers.
Decide on a Theme for Your Candle Sample Pack
When creating a candle sample pack, it is essential to choose a theme that resonates with your customers. Themed sample packs add an element of excitement and intrigue, making them even more enticing to potential buyers. Here are a few theme ideas to consider for your next sampler set:
Holiday Sample Packs
Many candle makers offer sample packs that are themed around popular holidays such as Christmas, Valentine’s Day, or Halloween. Often, these packs include candles with scents that reflect the holiday at hand — cinnamon, pine, and peppermint are common scents in a Christmas candle pack, for example. Alternatively, a candle pack released ahead of Valentine’s Day is likely to have romantic scents like that of rose petals.
If your candle business makes a sample pack for an upcoming holiday, consider other ways to incorporate the holiday themes into the product. Christmas-themed sample packs often feature candles adorned with festive ribbons, though you may choose to adorn the outer box with ribbons and bows instead. Halloween sample packs often include imagery of jack-o-lanterns or haunted houses, while Valentine’s Day candle packs sometimes appear similar to a box of chocolates.
Seasonal Candles
Candle scents trend as the seasons change. Customers are drawn to candle sample packs that match the theme of a newly-begun season. For example, summer-themed sample packs often feature refreshing scents like citrus or coconut, while fall scents include pumpkin spice and apple cinnamon.
By curating seasonal sample packs, candle brands tap into the emotions and memories associated with different times of the year. As a result, their products become even more appealing to customers who are seeking to create a specific ambiance in their homes.
Candles with a Purpose
Creating a sample pack where each candle serves a specific purpose is an innovative approach that can enhance the customer experience and showcase the versatility of your brand. One idea is to curate a sample pack where each candle is labeled for use in different rooms of the home; the living room, bedroom, kitchen, and more. By providing candles tailored to different spaces, customers explore a range of scents that complement each area, creating a cohesive and inviting atmosphere throughout their homes. This approach also reinforces brand recognition as customers associate your candles with various spaces in their daily lives.
Another option for purpose-driven sample packs is to include candles with different effects. For example, consider a candle pack that offers a calming scent for relaxation, an invigorating scent for a burst of energy, a refreshing scent for focus and concentration, and a comforting scent for stress relief. This variety allows customers to select candles based on their specific moods or needs, creating a personalized experience. It also showcases the breadth of your product range and demonstrates the thoughtfulness behind your brand.
Candles that Define Your Brand
Many candle brands create sample packs with their top-selling or brand-defining products. This type of sampler set acts as a portfolio for your brand, attracting potential customers who are curious about your brand and allowing them to experience your signature scents.
Furthermore, brand-representative sample packs provide an excellent opportunity for networking with wholesalers or establishing business-to-business connections. If a potential business partner is curious about your brand, this type of sample pack will give them a great understanding of your identity.
Find Sample Packaging for Your Candles
Selecting the right packaging for your sample candles is crucial. In the candle industry, glass containers are the preferred option due to their aesthetic appeal and durability. To find the best options for sample and small-sized candle packaging, refer to the table below:
NAME | CAPACITY | IMAGE |
Shot Glass Votive Candle Container | 2.6 oz. | ![]() |
Heavy Glass Container | 2.5 oz. | ![]() |
Square Candle Glass Container | 3 oz. | ![]() |
Calypso Glass Candle Jar with Airtight Glass Lid | 4 oz. | ![]() |
Labels, Branding, and the Finished Design
To create an attractive sample pack, pay attention to the labeling, branding, and the overall design. Ensure that your logo and brand name are prominently displayed on the box set, and consider also placing these brand assets on the individual candles in the set.
As a general rule of thumb, individual candles in a sample pack should be labeled and packaged similarly. A cohesive array of visually appealing candles will bring your sample pack together, reinforcing the theme of your bundle product.
Conclusion
As you continue to plan your next candle sample pack, keep in mind the audience that you aim to reach. With a precisely curated set complemented by high-quality packaging, your business will be set to reach plenty of new customers. For more packaging ideas, read Glassnow’s list of 10 trending candle packaging designs for 2023.