Business Planning

If you’re looking to strengthen your initiatives for marketing soap and lotion products, here are 4 tips you can start implementing into your 2022 strategy.

As new and emerging beauty trends, 2022 is shaping up to be an exciting year for companies to innovate their cosmetics packaging supplies.

With the increasing popularity of eCommerce, it’s important to form a beauty marketing strategy that brings the in-store experience to customers’ fingertips.

Here we share our marketing tips for using bath scrubs and salts and how you can make your products stand out from the competition.

Today we’re going to break down the fundamentals of essential oil marketing strategies to take your business to the next level.

Let’s break down the lucrative essential oil market and the trends that have emerged from the use of these fragrant oils.

It’s no secret that the candle market is adapting to new demand by making new consumer experiences. Learn more about those trends here!