Product Packaging Guide: How to Choose the Best Glass Bottle
Choosing the right glass bottle makes all the difference when it comes to attracting and retaining customers. Brands must carefully select and design their product packaging to obtain long-term success in today’s competitive market. Keep reading as we cover the key points your business should consider as you plan your next glass bottle packaging design.
How to Pick the Right Glass Bottle for Your Product
Understand Your Product’s Packaging Requirements
When developing your glass bottle design, it is important to think beyond the aesthetics. Many products have specific packaging needs, and brands must tailor their packaging to their product. Some common product packaging requirements are listed below:
- Airtight Packaging: Some products, like sauces and condiments, require airtight packaging to preserve freshness.
- Light Protection: Many essential oils and products that incorporate them are sensitive to light. Choose amber or other dark-colored glass to protect such products from UV light.
- Shower-Proofing: Many bath and shower products are packaged beautifully in glass bottles, though they are constantly exposed to water. Consider choosing bottles that are easy to grip or water-resistant to allow customers better ease of use.
Also, consider the closure that will fit best with your product. If your product is best used with a pump, mister, or screw cap, seek threaded bottle options. Conversely, cork and wood closures work perfectly for unthreaded bottles.
By considering the user experience as you choose your glass packaging, you will create a product that looks great and contributes to your product’s practicality.
Find the Right Size and Capacity
As you plan out your next packaging design, select the right size and capacity for your glass bottle. Your chosen bottle must fit your product’s quantity and shape well. To leave the best impression on customers and to ensure they have a quality experience with your product, select a bottle that fits comfortably around the product.
Plan the Complete Packaging Design
The design of your glass bottle is crucial, as it is the first thing customers see when they come across your product. A good packaging design is eye-catching and reflective of the brand’s image.
Brands must consider the color scheme, typography, and graphics used in the packaging design. These factors play a crucial role in an attractive and memorable design. Choose colors and graphics consistent with your brand’s image and the product aesthetic. Your choice of typography must be legible while also reflecting your brand.
Think about the overall packaging design when planning your glass bottle’s packaging. This includes not only the bottle itself but also any additional packaging layers, such as boxes or bags. All of these elements must work cohesively to create a visually appealing and memorable design.
Strive for Consistent Branding
In the retail world, consistent branding is key to success. Consider the full scope of your brand image — including your values, mission, and aesthetics. The design of your glass bottle must reflect these elements and be consistent with your other marketing materials, such as your website, social platforms, and advertising campaigns.
Also, consider the product packaging and designs used across your product selection. All of your products should have a cohesive appearance that reinforces your brand’s image. This consistency helps customers feel confident in your products and brand, leading to increased trust and loyalty.
If you focus your efforts on consistent branding, customers will identify your products quickly and easily, thus leading to increased brand loyalty and trust.
Trending Glass Bottles in 2023
Like all packaging, glass bottles have recurring trends, and some styles are especially popular now. Consider bottles in black colors or white frosted styles; these colors offer a unique and modern look that helps products stand out on shelves. To find the best-trending glass bottles in 2023, refer to Glassnow’s selection below:
| NAME | CAPACITY | IMAGE |
| Rio Glass Bottle Matte Black | 5 oz. |  |
| Matic Glass Bottle Matte Black | 8.5 oz. |  |
| Apothecary Glass Bottle Frosted | 8 oz. |  |
| Roma Glass Bottle Frosted | 8.5 oz. |  |
Conclusion
Choosing the right glass bottle is key to the success of your next product launch. There are plenty of bottles to choose from, but by considering your packaging requirements and envisioning the finalized packaging design, your business will have an easier time selecting. Additionally, keeping up with current trends will give your product a unique and modern look. For more insight into trending packaging styles, read Glassnow’s list of the top 10 design trends in 2023.
